Contrary to popular belief, the Baby Boomer generation have an adaptable and enthusiastic approach to new media technology. The latest Roy Morgan stats revealed some interesting changes for the Baby Boomers.
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Research & Marketing
A recent study from Responsys* discovered that over the next twelve months, the biggest focus for marketers is on improving the targeting and segmentation of their campaigns.
The hospitality Industry has a high staff turnover rate, with every employee costing up to $45,000 to replace. Here are 3 key strategies to help you retain your front line & keep them motivated.
Every staff member who has the potential to interact with a customer at any point during their day should view themselves as a salesperson and that includes chefs, administration and security.
Today, venues have many choices about how they can engage the patron but venues that stand still risk stagnating, reducing customer loyalty, and losing market share.
I was lucky enough to spend a few days in the USA recently with a large bunch of marketing executives for the Raving Casino Marketing Conference held at Paris, Las Vegas.
It’s everywhere and is now a part of the hospitality mid week entertainment fabric. For many venues it is great as a short term “shout out” to the market that we’re here and open for business. Do you have an exit strategy ready?
The Australian hospitality industry is known for its high employee turnover. The cost of running an induction program can be as high as $20,000 annually. So how can your organisation address the online training solution and bring technology into the mix?
How many times have you heard a staff member say “I didn’t know that” “I wasn’t told about that” or “that’s not my job”? Marketing your internal staff is half the battle.