Venue Marketing

Venue Marketing

VENUE MARKETING

For clients involved in the hospitality, gaming, tourism and leisure sectors, DWS can provide a range of effective marketing solutions including:

We have over 20 years consulting experience relating to our marketing services and have the capability to implement marketing programs in an efficient manner with quick and positive outcomes. DWS can manage marketing projects from conception to completion.

Our marketing projects include clubs, taverns, accommodation, casinos, fitness clubs and other leisure and tourism development projects. Recent marketing projects include:

  • Design and implementation of gaming loyalty programs across a number of large club and casino venues.
  • Development and implementation of a marketing drive for a club in receivership to increase revenues and valuation.
  • Rebranding of a club incorporating name, logo, and full suite of associated documents.
  • Full management of the marketing function of a number of liquor and gaming venues in Queensland.

DWS can provide valuable assistance with marketing projects and would welcome the opportunity to discuss how we can increase your revenue.

MARKETING OPERATION REVIEWS

Expert Knowledge

The DWS marketing team have developed expert knowledge of hospitality businesses and can provide value to your business through a detailed review of your current marketing systems. We have access to industry benchmarking databases to ensure your business is spending in line with your industry, but more importantly, in areas that are quantifiable and providing a good return on investment.

Key elements of our marketing operational reviews can include;

  • Assessment of financial and operating performance.
  • Benchmarking of marketing performance to industry peers and best practice.
  • Review of marketing management practices.
  • Identification of poor performing marketing channels and marketing expenses.
  • Development of implementation plans to address poor performing areas.
  • Test campaigns, target setting and review periods established.

The outcome of our marketing reviews are a comprehensive set of operational recommendations based on current activity that aim to reduce wasted marketing expenditure and improve overall revenue.

REBRANDING

Expert Rebranding Guidance

Successfully managing a club or hotel through a rebrand is considered to be a defining milestone, but can also a monumental challenge without proper management.  Rebranding is a highly effective method of improving the recognition of your business or company and is a recommended marketing process for a variety of reasons, whether a client is seeking to attract a different demographic of consumer or improved differentiation within a competitive market.  Rather than implementing a series of cosmetic changes, the rebranding process defines and articulates the heart of your business’ story.

DWS have extensive experience in this area of marketing expertise.  Collaboration with our clients is key to ensuring a smooth and positive transition.  Our marketing team will listen to your needs and requirements to help guide you through the rebranding process, including steps such as:

  • Logo and corporate branding design and documentation
  • Promotional material
  • Internal communication material
  • Launch strategy
  • Ongoing marketing & communications planning
  • Execution

DWS can provide valuable assistance with your rebranding and would welcome the opportunity to discuss how we can ensure a successful transition.

LOYALTY PROGRAMS

Increase Members Engagement

DWS offer our clients tailor-made customer loyalty programs to assist in developing a reliable customer base and increased revenue. Our loyalty programs consist of an integrated schedule of marketing activities designed to increase members’ loyalty by monitoring and rewarding their purchasing frequency and amount spent DWS have developed an impressive portfolio of loyalty programs for a variety of clients including:

  • Clubs
  • Hotels
  • Casinos

DWS have assisted venues in establishing loyalty programs specifically designed to meet the needs and requirements of their clientele by keeping their brand engaging and increasing revenue by attracting and retaining the ideal customer demographic.

MARKETING PLANS

Years of Experience

To remain competitive and keep consumers engaged is a crucial component for businesses involved in the hospitality industry.  Marketing Plans are an effective tool in providing clarity, direction and purpose in attracting and retaining customers.  When planned successfully, this tool will enable your business to become more strategic and effective at creating brand awareness, selling products or services, scanning the environment for new opportunities or threats and addressing emerging or existing problems.

DWS has accumulated years of experience in helping our clients achieve their vision by building close working relationships with our clients and remaining flexible and practical throughout the planning process.  Our Marketing team is able to assist clients in all facets of marketing strategy, whether it involves creating an entire marketing plan from scratch or addressing key areas of an existing strategy.

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