Linda is a respected hospitality industry marketing specialist and creative consultant, having worked with some of the foremost club and pub groups across Australia for nearly two decades. Winner of over 15 business and industry awards, she is a regular speaker and presenter at industry conferences and workshops in Australia, and at loyalty and player development seminars in the USA.

Linda has an in-depth knowledge of club and casino marketing and worked as an Executive Manager at some of NSW’s leading clubs.  She designed and developed the first-ever club loyalty program and co-created a VIP Host Management program. She has produced a variety of workshops for Hospitality/Gaming /Marketing, Loyalty and Artificial Intelligence for Marketing.

She currently works on a project basis for a variety of hospitality/gaming venues and also works with a leading gaming technology company as a marketing consultant and educator. With in-depth creative and copywriting experience, she is a past editor and editorial contributor for The Drop, an Australian hospitality industry news service. She also writes scripts, books, e-books, reports and journals.

Before working in the hospitality industry, Linda was an Executive Producer for a global music television network. She has worked in the creative department of leading Australian advertising and sales promotion agencies, specialising in loyalty programs, licensing and marketing initiatives for companies like News Limited, National Rugby League, Nine Television Network, KFC, ACP Magazines, Radio 2UE, 7-Eleven, Coca-Cola, Westfield, Caltex and McDonald’s.

In her role at DWS, Linda will work directly with venues to provide strategic marketing direction, develop effective loyalty and player development programs, mentor existing staff to elevate skill sets and industry knowledge, create targeted and accountable communications/social media channels, maximise revenue streams and enhance patron experience.