Gaming Analysis
Clients operating in the club, hotel and casino sectors need a range of gaming requirements. DWS can offer services including gaming room design, product selection and gaming machine reporting and analysis.
We have over 20 years’ consulting experience relating to our gaming analyses and have strong links and relationships with the major suppliers and manufacturers in the gaming sector.
Our gaming projects include clubs, hotels and casinos. Each year, DWS complete over 500 consulting assignments. Recent gaming projects include:
- Redesign of the gaming floor of a number of high profile club, hotel and casino venues
- Gaming machine performance reporting on behalf of a range of clubs across Australia
- Capital expenditure advice in relation to the acquisition of further gaming machines following approval for an increase for major Queensland clubs
- Management reporting and gaming performance analysis delivered monthly for the Australian club and hotel industry
- Gaming systems review, ensuring you are making the right decision for your venue and increasing gaming revenue
We have acquired unique expertise in the performance of gaming machines across Australia as well as proprietary gaming machine performance assessments. We would be delighted to speak about improving the performance of this revenue centre.
Gaming Room Design
We possess strong knowledge relating to performance of gaming machine products and gaming room floor configuration in order to optimise revenue. Coupled with subtle design features, we can improve performance in a short period of time. Key aspects of gaming room design include:
- Audit of the existing performance of each gaming machine.
- Initial recommendations and advice on potential scope of works.
- Identification of poor performing gaming machines and advice of prospective capital expenditure.
- Gaming room layout reconfigured for optimum performance.
- Recommendations for design additions.
- Monthly review and performance assessment.
DWS delivers expert gaming product knowledge that combines our operational insight and links to gaming manufacturers and gaming room fitters.
Product Selection
DWS maintains a range of databases which provides excellent insight to the performance of gaming machines and introduction of new technology. This knowledge of gaming manufacturer performance and the introduction of new products allows strategic decision-making to occur. Key aspects of product selection advice includes:
- Audit of the existing fleet of gaming machines and peripheral technology.
- Initial recommendations and advice on the cost of implementation of the scope of works.
- Identification of redundant technology and gaming machines.
- Negotiation with manufacturers for optimum and cost-effective purchases.
- Advice on the installation and layout of new products.
- Recommendations for design additions.
- Monthly performance reviews.
DWS can assist with the selection of gaming related products that allows the most cost-effective strategic decisions to be made when undertaking gaming related capital expenditure.
Gaming Machine Reporting
DWS offers expert insight into the performance of gaming machines on a monthly basis that allows effective marketing strategies to be developed. Our monthly gaming reports convert data to meaningful information that we combine with other market information to offer powerful advice. Key elements of gaming machine reporting includes:
- Importation of numerous sources of data to our proprietary gaming reporting templates.
- Tailoring of report and dashboard to the specific requirements of management.
- Analysis of data specific to functional departments including marketing, gaming and financial.
- Assistance and instruction on the interpretation of data.
- Recommendations of specific actions to be taken.
- Monthly performance reviews.
DWS captures, interprets and analyses gaming related data in order to provide meaningful recommendations to improve performance. We would be delighted to discuss how to optimise your gaming fleet.
Queenland Gaming by Region
QLD Clubs & Pubs State of Play: March
The reduced trading days have been considered to arrive at the ADR for March 2020 and then compared to March 2019. Prior to COVID-19, March was showing a stable ADR growth across the state, up by 6.91% (+8.13% last month). Of this, Pubs venues recorded an uplift of +10.59% (+8.91% last month) while Clubs showed an increase of +1.24% (+7.12% in February).
To read more and for the full report and supplementary Clubs and Pubs analysis, subscribe to the DWS enewsletter here to receive it direct to your Inbox. For further information contact the DWS team on (07) 3878 9355 or email info@dws.net.au.
Licensing Experts
Find out the latest performance in each Statistical Areas (SA4) in Queensland using our interactive map.
For best results view this interactive map in a Google Chrome browser
If you’d like to receive the Statistical area (SA4) summary table to compare your region to the rest of state and the monthly QLD Clubs and Hotels analysis simply subscribe to the DWS enewsletter here. You’ll receive it direct to your Inbox. For further information, please contact the DWS team on (07) 3878 9355.
