Customer feedback drives marketing strategies, service expansion, training plan and venue development. Customer focus groups conducted by an external provider can harness this information in a constructive, structured environment. Our customer focus sessions include the following elements:
- DWS organise groups of 8 to 12 people and prompt them through various aspects of the business.
- Ascertain where else the group shops or visits and why they visit competitors.
- Determine the perception of facilities and services and what motivates the group to purchase from the venue.
- Recommendations on how to improve the product and service offering.
Focus group sessions are an excellent method of identifying possible issues and potential opportunities that often warrant further exploration. DWS is able to extrapolate meaningful information from customer focus groups that can optimise revenue.