Case Study: Boosting Foot Traffic Through Organic Social Media at Rainbow Beach SLSC

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As a part of our new digital marketing range of services, we’re always striving to help our clients achieve their goals. Recently, we started working with Rainbow Beach Surf Life Saving Club and knew that boosting foot traffic and increasing their social media presence were top priorities to the venue.

From the start, we were committed to understanding the club’s unique target audience and tailoring our organic social media strategy accordingly. We conducted thorough market research online and engaged with club staff and management to gain valuable insights into their audience’s preferences and interests. This deep understanding allowed us to create engaging and relevant content that resonated with their audience.

In addition to creating engaging content and fostering connections, we also focused on driving traffic to the club’s new website and promoting membership growth, events, daily and weekly specials. Another area we focussed on was letting our members know about their wins…like receiving an award for being the best restaurant in the region!

As a result of our tailored social media strategy, RBSLSC experienced a remarkable boost in foot traffic. Members were more engaged and informed about the club’s offerings, leading to increased patronage and revenue. Additionally, our efforts significantly enhanced the club’s social media presence, attracting more followers and boosting brand awareness.


We’re proud of the positive impact we’ve had on the local club’s social media presence and overall success. By understanding their unique needs and tailoring our approach to their specific audience, we were able to achieve their marketing goals and help them grow their business.

“We have been having such a great growth rate on the pages, with Facebook and Instagram page likes and followers growing consistently month on month. In addition, we have seen significant increases in post reach and engagement in the thousands, which all came together when the venue sold out their magical Melbourne Cup Day event. It's great to have the opportunity to partner with such a proactive GM and her team at the club! It’s the dream!"

“Lauren has taken a load of me by putting together our weekly social media campaign which frees up my time to focus on other areas of the club. Lauren understands clubs and takes the time to understand our market and focus on increasing foot traffic as well as increasing our followers. The campaigns she creates are effective. It allows me and my team to then focus on the members and guests that walk through the door to back up the great marketing campaign. It is worth outsourcing to Lauren and her team. Highly recommend.”

Here are a few key takeaways from our experience:

Understand your target audience: Tailor your social media strategy to the specific interests and preferences of your target audience.
Engage with your community: Foster genuine connections with your audience by responding to comments, participating in discussions, and hosting interactive campaigns.
Maintain Consistency: Be sure to maintain a regular schedule of posts that showcases your venue, including great photography of your key areas, specials, events, winners, and anything in between!
Listen to your Community: If you give your locals and your visitors a welcoming space to ask questions, bring information to your attention that is important to them and make suggestions, you’ll grow a wonderfully engaged audience that keeps coming back over and over again.

If you’re looking to improve your social media presence and achieve your marketing goals, we encourage you to partner with a social media marketing agency like DWS, that understands our unique industry, our values and our community driven audiences.

Interested in finding out more? Email or call Lauren on 0490 332 462 for a confidential, no obligation discussion about your social media today!

To trial our Social Media Content Creator package for 30 days free, please reach out to Lauren via the contact details above.

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