As a part of our new digital marketing range of services, we’re always striving to help our clients achieve their goals. Recently, we started working with Rainbow Beach Surf Life Saving Club and knew that boosting foot traffic and increasing their social media presence were top priorities to the venue.
From the start, we were committed to understanding the club’s unique target audience and tailoring our organic social media strategy accordingly. We conducted thorough market research online and engaged with club staff and management to gain valuable insights into their audience’s preferences and interests. This deep understanding allowed us to create engaging and relevant content that resonated with their audience.
In addition to creating engaging content and fostering connections, we also focused on driving traffic to the club’s new website and promoting membership growth, events, daily and weekly specials. Another area we focussed on was letting our members know about their wins…like receiving an award for being the best restaurant in the region!
As a result of our tailored social media strategy, RBSLSC experienced a remarkable boost in foot traffic. Members were more engaged and informed about the club’s offerings, leading to increased patronage and revenue. Additionally, our efforts significantly enhanced the club’s social media presence, attracting more followers and boosting brand awareness.
We’re proud of the positive impact we’ve had on the local club’s social media presence and overall success. By understanding their unique needs and tailoring our approach to their specific audience, we were able to achieve their marketing goals and help them grow their business.
Here are a few key takeaways from our experience:
• Understand your target audience: Tailor your social media strategy to the specific interests and preferences of your target audience.
• Engage with your community: Foster genuine connections with your audience by responding to comments, participating in discussions, and hosting interactive campaigns.
• Maintain Consistency: Be sure to maintain a regular schedule of posts that showcases your venue, including great photography of your key areas, specials, events, winners, and anything in between!
• Listen to your Community: If you give your locals and your visitors a welcoming space to ask questions, bring information to your attention that is important to them and make suggestions, you’ll grow a wonderfully engaged audience that keeps coming back over and over again.
If you’re looking to improve your social media presence and achieve your marketing goals, we encourage you to partner with a social media marketing agency like DWS, that understands our unique industry, our values and our community driven audiences.
Interested in finding out more? Email email@example.com or call Lauren on 0490 332 462 for a confidential, no obligation discussion about your social media today!
To trial our Social Media Content Creator package for 30 days free, please reach out to Lauren via the contact details above.