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Harnessing the Power of User-Generated Content for Your Club

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In today’s digital age, social media plays a crucial role in connecting with your community Club’s members and attracting new ones. But simply having a Facebook page or Instagram account isn’t enough. To truly stand out, you need to leverage the power of User-Generated Content (UGC).


What is UGC?
UGC is original brand specific content created by a social media user, rather than marketing teams, and posted on a social media platform. UGC harnesses real users’ point of view and experiences to engage and persuade other followers or potential new customers.

Examples of UGC for Community Clubs
Here are some ways your Club members can contribute valuable UGC:

  • Photos and Videos: Encourage members to share pictures of themselves enjoying club events, participating in activities, or utilising the facilities.
  • Testimonials: Post written stories about how the club has positively impacted members’ lives. This could be anything from learning a new skill, funding for their local team, to making lifelong friendships.
  • Reviews: Positive online reviews on platforms like Google, TripAdvisor or Facebook go a long way in building trust with potential members. Encourage satisfied members to leave reviews and always engage with your reviews (good or bad).
  • Live Events: Live videos from club events can give a real-time glimpse into the club’s atmosphere and energy, enticing new members to join the fun or visitors to find the venue.

Why UGC is a Game-Changer for Clubs
Think about it, people trust their peers more than polished marketing messages. When members share their positive experiences at your Club through photos, videos, and testimonials, it fosters a sense of authenticity and builds trust with potential members who are considering joining or visiting the Club.

 
But the benefits go beyond just attracting new faces. UGC keeps your social media feed fresh and engaging. It reduces the burden on your club’s staff to constantly create content, and it sparks conversation and encourages participation among existing members. It’s a win-win!

Turning Members into Content Creators: How to Encourage UGC
Now that you understand the power of UGC, how do you get your members involved? Here are some tips:

  • Run Contests and Challenges: Create themed contests with incentives for members to share photos using a specific hashtag. This could be anything from “Best shot of our Club Spirit” to “Funniest Footy Moment.”
  • Feature Member Content: Regularly showcase member-created content on your social media pages, giving credit to the creators. This shows appreciation and encourages others to participate.
  • Make Sharing Easy: Use clear calls to action and provide user-friendly platforms for members to share content. Consider creating a dedicated hashtag or tagging the Club’s social media profiles in their posts.

By embracing UGC, your club can build a stronger online presence, foster a sense of community, and ultimately attract new members who are looking for a place to connect and belong and new guests who are looking for a great place to visit!
If you’re out of time and looking for a cost-effective hand with the day to day scheduling or managing the growth and use of your venue’s UGC, get in touch with Lauren, our Social Media Advisor, on 0490 332 462 or email Lauren today.

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