Insider Tips, Tools and Tactics: Gaming/Marketing Workshop

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Presented in partnership with The Drop, CTA Training and DWS Hospitality Specialists

In today’s tough economic landscape, standing out is paramount. The key to unlocking success lies in optimising your primary revenue stream – gaming.

Tailored for Industry Professionals
This course is perfect for pubs and small/medium Clubs and is crafted for venue managers with operational backgrounds who want to better understand and maximise their gaming revenue. It is an invaluable resource for Marketing Managers and Coordinators who seek a deeper insight into gaming, player development and rewards. It is also an ideal introduction for duty managers or other middle managers who want to understand modern gaming and marketing management from the ground up.

Fast-Track Your Knowledge
Whether you are a newcomer to the industry or a Middle Manager eager to expand your skillset, this course will accelerate your gaming/marketing knowledge, providing actionable insights you can implement immediately.

This is the only industry program that delves into Player Development and Rewards, and is a concentrated, no-nonsense course, delivered in plain language that anyone can follow.

Insights and strategies covered in the course include:


  • Master the fundamentals of gaming analysis for purchasing machines – what do I need to buy, what do I need to trade out.
  • Negotiating machine purchases – (timing, conversions, warranties).
  • Structuring your fleet management.
  • Where do I place different games/machines on the floor?
  • Setting an annual gaming budget and getting Board pre-approval.
  • To link or not to link – and how much will it cost me?


  • How to reach gamers in small venues.
  • Where do I get the biggest bang for my marketing buck with a small budget
  • How to set a marketing budget.
  • Identifying different gamer profiles (including problem gamers).
  • How to keep ahead of the competition.
  • How to harness AI to work more efficiently & effectively.
  • Identifying market gaps and strategies to address them.
  • How do I spoil bigger gamers in a small venue without spending a fortune
  • What promotions work for what audience?
  • How to tell if your Rewards Program is building business or has become a cost of doing business
  • The difference between Player Development v Rewards

…and a whole lot more.

At the end of the course, you will walk away with a comprehensive reference guide to all the points covered in the course.


Event Details:
Wednesday 19th June, 2024
9AM – 5PM
21 Kittyhawk Dr, Chermside QLD 4032
$525 + GST + Booking Fees


Justine Channing

Meet Justine Channing, co-founder of The Drop Industry News, and DWS’ Strategic Gaming Advisor.

Justine has over 30 years’ experience in the hospitality industry and has worked as an executive-level gaming manager in several large clubs and hotel groups across Australia. Her expertise and gaming knowledge started with product management roles with both Aristocrat and IGT, working with casinos, clubs and hotels across all Australian jurisdictions.

She spent two years in Europe for Aristocrat working with casinos and assisting with the introduction of Australian-style gaming machines into the market. For several years Justine managed IGT’s Gaming Analysis and Insights department, producing game performance and jurisdictional data for the business, along with high-level site-specific gaming analyses for all types of venues across Australia. Justine has held roles as the executive gaming manager in several clubs across Sydney. For the last 15 years, she has operated a successful gaming specialist company assisting clubs and hotels to increase gaming revenue and mentoring younger managers. Justine is the current Editor and Managing Director of The Drop and contributes gaming articles regularly.


Linda is a recognised hospitality industry marketing specialist. She has spent over 15 years in the pub and club industry as a senior executive and creative consultant. Linda has won more than 16 business and ClubNSW industry awards working with some of the foremost venues and is a regular speaker and presenter on marketing, player development and AI at conferences and workshops in Australia and overseas. She is one of the few hospitality marketers who has an in-depth knowledge of gaming and developed a VIP Host Management program in conjunction with the Barrington Group.

 She is also a co-founder and editorial contributor for The Drop.
Prior to working in the hospitality industry, Linda was Executive Producer for a global music television network. She also worked in the creative department of some of the leading advertising and sales promotion agencies in the country, specialised in loyalty programs, licensing and marketing initiatives for companies like News Limited, NRL, Nine Network, KFC, ACP Magazines, 2UE, 7-Eleven, Coca-Cola, Westfield, Caltex and McDonalds.

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