Social media is a powerful tool for community Clubs and hospitality venues, but navigating the online world can be tricky. Here’s a quick guide to some essential “Dos and Don’ts” to ensure your venue is making the most of social media.
The Do’s: Be Positive, Engaging, and Consistent
- Post Regularly: Maintain a consistent posting schedule to stay relevant in member and visitor feeds. Aim for daily high-quality posts every week.
- Be Positive and Engaging: Create a welcoming and inclusive online environment. Share uplifting content, celebrate member achievements, and spark conversations with thoughtful questions.
- Respond to Comments and Messages: Show members and patrons you care and value their feedback. Promptly respond to comments and messages to keep the conversation flowing.
- Highlight Member Achievements: Celebrate member successes and contributions to foster community spirit. Share stories about locals who win awards, excel in activities, or go above and beyond to help others.
- Use High-Quality Visuals: People are drawn to visually appealing content. Use good quality photos and videos to showcase your club’s activities and facilities.
The Don’ts: Avoid Negativity, Oversaturation, and Inconsistency
- Overly Promotional: Focus on building relationships and providing value, not just self-promotion. Share informative and engaging content that benefits your members.
- Negativity: Avoid posting controversial topics or negativity that could alienate members. Maintain a positive and uplifting online presence.
- Ignoring Comments or Messages: Leaving comments or direct messages unanswered creates a bad impression and discourages further interaction. Make sure to respond to all inquiries and comments in a timely manner.
- Sharing Personal Information: Protect member privacy by avoiding sharing personal details or photography/videography without consent.
- Posting Infrequently: Being inconsistent can make your Club seem inactive and discourage engagement. Stick to a regular posting schedule, to keep your followers engaged.
By following these simple ‘Do’s and Don’ts,’ your Club can leverage the power of social media to connect with members and build a strong online presence, that will flow into real world relationships!
If you’re out of time and are looking for a cost effective hand with the day to day scheduling, get in touch with Lauren, our social media advisor, on 0490 332 462 or get in touch with Lauren via email.
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