Social media has become a crucial part of our everyday lives, and venues in Australia can no longer afford to overlook its potential. If you’re looking to connect with your members and wider community on social media and haven’t achieved your desired results, this great guide will assist you.
We’ve put together a list of content ideas and engagement techniques that will boost your online success. Whether you’re a club or a pub, let’s unlock the power of social media together to connect, engage, and grow your audience.
Set Your Goals: Before you start creating content and engagement strategies on social media, it’s important to define what you want to achieve. Are you aiming to increase venue visibility, attract new customers or members, promote your menu, or build a community?
Understand Your Audience: Understanding your target audience is vital for successful social media marketing. Get to know their demographics, interests, pain points, and behaviours. Engage with your audience by responding to their comments, direct messages, or mentions. Create meaningful conversations that foster relationships and trust.
Create Compelling Content: Compelling content is the key to capturing attention on social media in the hospitality industry. Create content that informs, entertains, or inspires your audience. Utilise visual elements such as images, videos, infographics, or GIFs to make your content more visually appealing and shareable. Incorporate all verticals, e.g. static posts, reels, stories, etc. so you are where your audience is looking for you.
Foster Strong Relationships: No different than how you engage with your members; you need to build strong relationships with your followers. This is crucial for leveraging the potential of social media in the hospitality industry. Collaborate with local sports, suppliers, your community, and local charities, to form partnerships to engage with your audience on a more personal level.
Be Consistent: Be there every single day for your audience. They want to know what’s on, who’s playing, where to eat, how to download your menu, what your specials are, and so much more! Your members and your wider community, plus those who are just passing through, are hungry for information on “right now” and you if you aren’t there, they will just move on! So be there for them, give them the information they need and watch the venue fill up!
Social media has become a crucial marketing tool for every venue, regardless of its size or location. To thrive on social media, you’ve got to define your goals, understand your audience, create captivating content, build solid relationships, and show up every single day. By implementing these top strategies, you can leverage the power of social media to connect, engage, and grow your audience. Remember that social media is a long-term game, and results won’t come overnight. Consistency, creativity, and adaptability are key to mastering social media and achieving online success.
If you’re thinking about speaking with an expert to help your venue lift your social game, get in touch with our Digital Marketing Advisor Lauren Neilson on lauren@dws.net.au. Be sure to ask her about the limited time August offer of a 30 Day FREE trial to see how our team can help you with your social media management.
