As the holiday season approaches, Clubs face one of their busiest and most crucial times of the year. While your to-do list may already be overflowing, ensuring your Club has a robust online presence can make a significant difference in member engagement and overall revenue. Here’s how you can leverage digital tools to supercharge your Club’s success this season:
1. Dynamic Social Media Content to Captivate Your Audience
Social media is an essential part of staying connected with your community. Posting regular, engaging content can keep your Club at the forefront of your members’ minds and attract potential new members. Don’t underestimate the power of festive-themed posts, interactive stories, and sneak peeks of upcoming holiday events.
Quick Tip: Create a holiday content calendar and schedule posts in advance to keep up with demand while saving time. Need a hand? We can hit the ground running for you!
2. A User-Friendly Website as Your Membership Hub
Your website is more than just an information portal; it’s the digital face of your Club and it talks to people 24-7. A well-designed, easy-to-navigate website can showcase your Club’s daily deals, special events, and holiday offerings. Ensure your site has a simple membership sign-up process, an up to date “what’s on” section, and that it clearly highlights what makes your venue unique.
Did You Know? A streamlined, mobile-optimised website can significantly increase online membership sign-ups and event attendance. If you need to update your website, be sure to get in touch with us!
3. Delegate to Stay Focused on In-Person Experiences
Managing the digital aspects of your Club can be time-consuming, especially during peak season. Partnering with digital experts can free up your time, allowing you to focus on delivering exceptional in-venue experiences. Whether it’s graphic design, content creation, or website updates, outsourcing can ease your workload and enhance your Club’s presence.
Action Step: Prioritise what you do best—delight your members—and let professionals, like us ;), handle the rest.
Why You Need a Strategic Digital Approach
With limited time and resources, every effort counts. Tailored, cost-effective digital solutions can amplify your Club’s impact, engage more members, and increase holiday revenues without adding stress to your team.
Interested in some help during the silly season? Head to the link below, give Lauren a call on 0490 332 462 today, or get in touch via email on lauren@dws.net.au.
About the Author
Meet DWS’ Social Media Advisor, Lauren Neilson! Lauren holds a wealth of knowledge and experience in the marketing and hospitality industry, qualifications in business and integrated marketing communications; as well as established partnerships with leading social media, web development, inbound marketing, and search platforms, like Meta (Facebook and Instagram), LinkedIn, Twitter, HubSpot, Google, WordPress and Microsoft.
From whole of ecosystem digital audits, database management, search engine optimisation, and digital marketing strategy development, through to web development, social media scheduling and digital advertising, Lauren has been strategically advising and managing digital marketing for over 20 years, delivering cutting edge knowledge, high level support and actionable strategies that can take any business to the next level in the digital space.
