In today’s competitive hospitality industry, having a strong social media presence is more important than ever. However, with numerous other establishments vying for attention, it can be challenging to stand out.
One effective way to achieve this is by consistently posting engaging content. When you maintain a regular posting schedule, you keep your audience engaged and eager for more.
Consistent posting on social media is vital for hospitality businesses for several reasons. Firstly, it demonstrates to your audience that you are active and involved. When people see fresh and relevant content from you on a regular basis, they are more likely to follow and interact with your posts.
Secondly, regular posting helps to build relationships with your audience. By consistently delivering content, you provide your audience with an opportunity to get to know your establishment. This fosters stronger connections that can result in increased engagement.
Finally, consistent posting enhances your reach. When you regularly create posts, they are more likely to appear in people’s feeds. As a result, your content will be seen by more individuals, leading to increased engagement.
Of course, there is no one-size-fits-all answer to the question of how often you should post on social media. The optimal frequency for you will depend on your audience, objectives, and the platform you are using. However, as a general rule, posting at least once per day is recommended! In addition to posting regularly, there are a few other things you can do to improve your venue’s social media engagement. These include:
- Posting high-quality content that is relevant to your audience, e.g. daily specials, upcoming entertainment, promotions, and/or viewing opportunities for fights, games, etc.
- Using engaging visuals, e.g. great graphic design can go a long way to capturing the attention of people scrolling, as can photography of staff, venue, and events.
- Asking questions and encouraging comments, e.g. Who do you back for the State of Origin, Which AFL/NRL/Soccer team is your team, etc.
- Running contests and giveaways, e.g. remind people that you have great promotions at your venue on different nights to encourage them to come in.
- Promoting your social media channels offline, e.g. make sure you have your social media links in your email, on your website, etc. so it is really easy for people to find.
Here are some additional tips for creating engaging restaurant social media content:
- Share photos and videos of your F&B.
- Highlight your staff and their personalities.
- Show off your restaurant’s atmosphere.
- Share recipes and cooking tips.
- Promote your events and specials.
And, here are some more specific examples of engaging restaurant social media posts:
- A photo of a delicious-looking dish with a caption that asks people what their favourite meal is at the restaurant or bistro.
- A post that highlights the live music you have on the weekend and the bank or artist you have playing.
- A post that shows off the restaurant’s atmosphere with a beautiful photo or video.
- A post about the members draws and the value up for grabs, reminding members they have to be onsite to win.
- A post that promotes an upcoming event or special at your venue.
By following these tips and consistently posting on social media, you can enhance your restaurant, club, pub, or cafe’s online presence and engagement.
If you find that you or your team are running out of time to pull all of this content together each week, get in touch with our Digital Marketing Advisor Lauren and discover our fantastic Content Scheduling Deal to cost effectively take care of your consistent scheduling every week for you!
Email: Lauren@dws.net.au | Mob: 0490 332 462
