Meet Lauren Neilson, Our New Digital Marketing Advisor

Over the last two years we have seen digital marketing become far more complicated and far more important to the success of venues. With increased competition, higher expectations from patrons and members, as well as the impact of COVID and people’s greater understanding and reliance on digital communication, being on top of your game digitally has never been more important.

This is why we have developed a new digital marketing service for our clients. That’s right, I wanted you to be the first to know that we are now offering digital marketing support to venues across Queensland, New South Wales and Victoria.

You may already know of our new digital marketing expert, Lauren Neilson, from her work within the industry and on behalf of DWS and CTA, a relationship dating back almost 20 years.

Lauren joins the DWS Team with a wealth of knowledge and experience in the marketing and hospitality industry, qualifications in business and integrated marketing communications; as well as established partnerships with leading social media, web development, inbound marketing, and search platforms, like Meta (Facebook and Instagram), LinkedIn, Twitter, HubSpot, Google, WordPress and Microsoft.

From whole of ecosystem digital audits, database management, search engine optimisation, and digital marketing strategy development, through to web development, social media scheduling and digital advertising, DWS can now deliver cutting edge knowledge, high level support and actionable strategies to take your venue to the next level in the digital space.

Maintaining viability is so critical in this current climate, especially as we work toward targeting newer and younger demographics and audiences for our survival, so I am keen to hear from you, about your thoughts on the digital marketing space in the industry, and where you think we should be heading as a whole, and for your club.

If you need some advice or support, want to know more, or if you just want to catch up with me about digital marketing in the industry in general, shoot me an email on john@dws.net.au or give me a call anytime on 0417 721 942.