Just acting on the below 5 tips will immediately increase your followers, engagement and reach on Facebook! So, what are you waiting for? Get on it!
1. Make sure your contact info is filled out in full!
You may have noticed the change in pages since the introduction of “New Page Experience.” (If you’re still on the Classic version, the same applies) So, in addition to your location, contact information, and hours of operation, be sure to include a succinct overview of what your venue offers as well as a link to your website. All great for SEO as well as social reach!
2. Invite everyone you know to like and follow your page!
You have a massive database of guests, suppliers, staff, friends, family, and members… reach out and ask every single one of them to “like” your page on Facebook. You may be surprised at how many people are not following because they were never asked or were unaware of your page!
3. Integrate Facebook into all your online owned, earned and paid media channels!
There are a huge number of social plug-ins available for Facebook, so be sure to integrate it on everything. From your blogs and website pages to your YouTube and TikTok Channels, encourage everyone to engage with your page without even having to find you on Facebook.
4. Take advantage of Facebook’s advertising to reach the people that count!
Facebook’s demographic targeting capabilities can help you reach people who are likely to be interested in your club. Use content-based ads that appeal to your personas and link back to your website, where you can capture their information to create a new lead.
5. Leverage Facebook Groups for outstanding engagement
Whether it is your hard-core Bingo crew, your taste testing team, sporting fanatics, and everything in between, Groups on Facebook are a great way to increase engagement with specific factions from your venue that have dedicated interests in your multiple offerings.
The above tricks are just the tip of the iceberg when it comes to the many ways to grow your reach, engagement, and followers on Facebook (and every other channel you may be on) why not take advantage of our FREE 1-Hour Digital Marketing Planning Session with our resident digital marketing expert advisor, Lauren Neilson!
Call Lauren on 0490 332 462 or shoot her an email on lauren@sivacom.com.au and discover a host of new ways to scale up your social media game in FY24!
