A Retrospective Review of ‘Ideas Unlimited: The Mind Mix Approach to Innovative Management’

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Last month, I wrote about a book named ‘The Health Habit’ that was released the very week I wrote the article. This month, I thought I would do the reverse and review a book that is no longer in publication, but can be bought for around $18.00 on eBay. It’s a book I remember reading when I first started conducting strategic planning workshops and found it invaluable at the time.

As the pace of change continues to increase rapidly and always will, it’s important to understand that the future is not necessarily more of the same, but will rely on new creative ideas that are relevant in all businesses, including Clubs. However, getting new creative ideas has never been simple. As in all things, nothing easy is rarely achieved or successful.


The book was first published in 1985, but don’t let that put you off. Many fundamental concepts of business creativity have been around for hundreds of years, and many principles of business that are relevant today were written by people such as Norman Vincent Peale and Dale Carnegie many years ago. The challenge is how to understand, generate, use, and apply these creative concepts, and this is very much what this book does.

The book is titled “Ideas Unlimited: The Mind Mix Approach to Innovative Management.” It was written by Neville Smith, who holds a Bachelor of Arts, and Murray Ainsworth, who holds a Bachelor of Science with honors, amongst many other qualifications they both hold. They have both written numerous management concepts on creative management over the years.

I particularly like the paragraph that talks about the left and right sides of the brain, which I must admit I had limited understanding of until then. But to be a creative manager, we need to understand these basic brain thinking concepts. There is another great paragraph on creative thinking itself, which a lot of people talk about but few explain the concept as easily and as well as this book does.

If you have stumbled across an interesting or helpful business book lately and would like to share with fellow DWS Subscribers, please don’t hesitate to let me know. 

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