You may, or may not, have noticed a lot of changes on Facebook in 2021, but one of the most important impacts has come, not
Do you regularly look at your club demographics and ensure you are catering to your most valuable members? Female members can make up some of
The AEMP (Advertising Entertainment Marketing and Promotion) is a real magical Witch’s Pot of humbug, bull dust, weird theories and fluff. This Witch’s Pot (AEMP) can cost your club anything up
Wanted: A database that contains the following vital components: In-depth information, detailed transactional data, a comprehensive overview of your customers’ likes, dislikes, behavioural trends, tastes
I am a big fan of fast food chains. Not for love of the food, but because they are unashamed salespeople through and through. They take every
Each one of us have been victims to the COVID-19 pandemic one way or another, and with venues taking one of the biggest impacts in
Can you name your very best customers? The past few years have seen substantial developments in the evolution of customer loyalty programs and approaches to
I was lucky enough to spend a few days in the USA recently with a large bunch of marketing executives for the Raving Casino Marketing
Waiting is frustrating, demoralising, aggravating, annoying, sometimes undignified and costly. The psychology and customer service impacts of waiting or queuing are important for the hospitality
A talented and skilled workforce is the lifeblood of every venue. As the war for talent escalates, the importance of having the right people and
