Your Most Valuable Members
Do you regularly look at your club demographics and ensure you are catering to your most valuable members? Female members can make up some of
Tony Saunders
February 11, 2021
Mystery, Magic, or Marketing?
The AEMP (Advertising Entertainment Marketing and Promotion) is a real magical Witch’s Pot of humbug, bull dust, weird theories and fluff. This Witch’s Pot (AEMP) can cost your club anything up
Creative Ground
November 10, 2020
The goldmine of marketing potential hiding in your data systems
Wanted: A database that contains the following vital components: In-depth information, detailed transactional data, a comprehensive overview of your customers’ likes, dislikes, behavioural trends, tastes
Kevin Perrow
June 21, 2020
8 selling techniques you can use in your venue when re-opening
I am a big fan of fast food chains. Not for love of the food, but because they are unashamed salespeople through and through. They take every
Kevin Perrow
May 10, 2020
Marketing ideas to help keep your venue active during the lockdown
Each one of us have been victims to the COVID-19 pandemic one way or another, and with venues taking one of the biggest impacts in
Kevin Perrow
May 6, 2020
The Evolution of Customer Loyalty Programs
Can you name your very best customers? The past few years have seen substantial developments in the evolution of customer loyalty programs and approaches to
Kevin Perrow
April 7, 2020
5 things I learned while mixing it with the best marketers in the gaming industry
I was lucky enough to spend a few days in the USA recently with a large bunch of marketing executives for the Raving Casino Marketing
Kevin Perrow
February 24, 2020
Eight essential points to managing wait times and queuing
Waiting is frustrating, demoralising, aggravating, annoying, sometimes undignified and costly. The psychology and customer service impacts of waiting or queuing are important for the hospitality
John Dickson
February 7, 2020
What Can a 360-Degree Review do for You, Your Crew and Your Venue?
A talented and skilled workforce is the lifeblood of every venue. As the war for talent escalates, the importance of having the right people and
John Dickson
December 12, 2019
Creating the Perfect Outdoor Dining Space Can Help Drive Millennial Traffic
As millennials age up and settle more firmly into their careers—this consumer group will make up more than 50 percent of the workforce by 2020,
Kevin Perrow
November 14, 2019
