How Secure is Your Facebook Account?
The answer may surprise you, and not in a good way! With your venue’s official Facebook and Instagram pages, and followers (aka members) private information
Tony Saunders
October 11, 2022
Meet Lauren Neilson, Our New Digital Marketing Advisor
Over the last two years we have seen digital marketing become far more complicated and far more important to the success of venues. With increased
John Dickson
September 12, 2022
Warning of Issues Threatening Your Website Security
Venues are being warned to take urgent action ahead of major changes to Australian websites coming in September. Most venues in Australia will have registered
Tony Saunders
September 10, 2022
Social Media Operators Beware! High Court Confirms that Facebook Page Operators Are ‘Publishers’ of Third-Party Comments
You may, or may not, have noticed a lot of changes on Facebook in 2021, but one of the most important impacts has come, not
Tony Saunders
October 12, 2021
Your Most Valuable Members
Do you regularly look at your club demographics and ensure you are catering to your most valuable members? Female members can make up some of
Tony Saunders
February 11, 2021
Mystery, Magic, or Marketing?
The AEMP (Advertising Entertainment Marketing and Promotion) is a real magical Witch’s Pot of humbug, bull dust, weird theories and fluff. This Witch’s Pot (AEMP) can cost your club anything up
Creative Ground
November 10, 2020
The goldmine of marketing potential hiding in your data systems
Wanted: A database that contains the following vital components: In-depth information, detailed transactional data, a comprehensive overview of your customers’ likes, dislikes, behavioural trends, tastes
Kevin Perrow
June 21, 2020
8 selling techniques you can use in your venue when re-opening
I am a big fan of fast food chains. Not for love of the food, but because they are unashamed salespeople through and through. They take every
Kevin Perrow
May 10, 2020
Marketing ideas to help keep your venue active during the lockdown
Each one of us have been victims to the COVID-19 pandemic one way or another, and with venues taking one of the biggest impacts in
Kevin Perrow
May 6, 2020
The Evolution of Customer Loyalty Programs
Can you name your very best customers? The past few years have seen substantial developments in the evolution of customer loyalty programs and approaches to
Kevin Perrow
April 7, 2020
